Fluffy Sez

The Experience

As the sole producer for Fluffy Sez, I manage an end-to-end content strategy across five major social media platforms. This role has effectively made me a "full-stack" video producer. On the capture side, I have mastered traditional photography and videography, as well as specialized techniques for 360° capture, mixed reality (MR) compositing, and screen recording. Post-production is executed utilizing the Adobe Creative Cloud suite, specifically Photoshop, Premiere Pro, and After Effects. Beyond creation, I handle all supporting pillars of digital publishing: research, scripting, SEO optimization, thumbnail design, and metadata management.

Beyond content creation, I manage the brand’s community and asset ecosystem. I actively moderate and lead a Discord server of over 2,000 members, where we host live events, provide technical assistance, and drive discussions on XR and wearable technology.

The Product

The Fluffy Sez ecosystem encompasses long-form video, short-form content, photography, and written threads. While the content occasionally branches into broader tech topics, the primary focus is Extended Reality (XR) devices and wearable technology. The core identity of the brand is built on high-utility tutorials designed to help any type of user, from novices to dedicated masters, maximize their hardware. Other content pillars include hardware reviews, gameplay walkthroughs, social engagement pieces, event coverage, and promotional assets.

My portfolio of content that best exemplifies Fluffy Sez can be found at this link.

The Numbers

The Impact With over 10 years of experience and 500+ produced videos, I have amassed over 10 million views and 500,000 hours of watch time. More importantly, I prioritize community engagement, having personally responded to over 50,000 comments to offer support and build connection.